After all, marketing is all about standing out from the crowd and if you just adopt a ‘me too’ strategy, you are only going to blend into the background with all the other noise.īut at the same time, it would also be naive of you to ONLY do this. Now, it is worth mentioning that I am a huge advocate of playing your own game, sticking to your strengths and not adopting a ‘me too’ kind of strategy. I guess they don’t call chess ‘mind gymnastics’ for no reason!īut it actually really made me realise that it is quite similar to the PPC landscape and general online marketing world.Īnd by this, I mean, you have to have your own strategy but at the same time, you also have to know what your competitors are up to as well.
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